Promoting positive body image and mental health is not just the responsibility of individuals and charities. Corporates, with their resources and influence, can play a crucial role in supporting initiatives like Been There’s #beachmindready campaign.
In this post, we will explore how corporates can contribute to this important cause and foster a culture of body positivity and mental well-being within their organisations, as well as the wider community.
Financial Support: Making a Difference
One of the most impactful ways for corporates to support the Beach Mind Ready campaign is through financial contributions. By making direct donations or organising fundraising events, corporates can provide the necessary resources for Been There to expand the campaign’s reach and impact. These financial investments enable the charity to develop and implement the Mentor training program, create educational resources and support, and provide the technology that helps to empower individuals struggling with body image issues.
Corporate Sponsorship: Amplifying the Message
Corporate sponsorship can greatly enhance the impact of the #beachmindready campaign. By partnering with Been There as sponsors, corporates can provide valuable resources, expertise, and services that further strengthen the Charity’s effectiveness. This can include offering event venues, marketing assistance, or in-kind contributions. Collaborative efforts between the corporate and non-profit sectors create a powerful synergy, amplifying the message of body positivity and mental health support to a wider audience.
Employee Engagement: Nurturing Well-being
Engaging employees in the #beachmindready campaign is a meaningful way for corporates to promote a positive body image and mental well-being within their organisations. Companies can organize workshops, training sessions, or awareness campaigns to educate employees about body positivity, self-acceptance, and mental health. The Founder of Been There, Tessa Peters, is available to deliver engaging and insightful talks for staff and customers. By creating a safe and supportive environment, corporates can encourage open dialogue, reduce stigma, and empower their employees to prioritise their well-being.
Moreover, corporates can facilitate employee participation in mentoring programs offered by Been There. Mentoring enables individuals who have overcome their own body image struggles to share their experiences, provide guidance, and serve as role models for others. This not only benefits mentees but also fosters a sense of fulfilment and purpose among Mentors, as they contribute to the well-being of their others.
Collaborative Marketing Efforts: Spreading the Message
Corporates possess extensive marketing resources and channels that can be leveraged to raise awareness about #beachmindready and Been There. By collaborating on joint marketing campaigns, companies can help amplify the message of body positivity and mental health support. This can involve social media campaigns, co-branded materials, or events that promote the campaign’s goals and encourage individuals to embrace their bodies and prioritize their mental well-being.
Skill-Based Volunteering: Making a Meaningful Impact
Corporates can encourage their employees to volunteer their skills and expertise to support the campaign. Employees can provide assistance in areas such as legal advice, marketing strategies, PR, technology support, data analysis or event management. This type of skill-based volunteering allows corporates to make a meaningful impact by helping Been There streamline its operations, enhance the Mentor program, and reach more individuals in need of support.
Workplace Policies and Culture: Nurturing Well-being
Creating a supportive workplace culture is vital for promoting positive body image and mental well-being. Corporates can implement policies that prioritise employee well-being, mental health support, and body positivity. This can include initiatives such as flexible working arrangements, access to counselling services, the Been There App or organizing wellness programs that focus on promoting positive body image and self-care. By fostering a culture that values and supports the mental and emotional well-being of employees, corporates contribute to a healthier and more inclusive work environment.
Cause-Related Marketing: Aligning Business with Purpose
Corporates can align their products or services with Been There, pledging a portion of their sales to support the charity. This type of cause-related marketing not only generates financial support for the campaign but also raises awareness among customers. By communicating their commitment to body positivity and mental well-being, corporates inspire their customers to join the movement, creating a ripple effect of positive change.
Supporting the Beach Mind Ready campaign is not only a corporate responsibility but also an opportunity to make a lasting impact on society. By providing financial support, corporate sponsorship, and employee engagement, corporates can contribute to the growth and effectiveness of the campaign. Embracing collaborative marketing efforts, skill-based volunteering, and nurturing workplace policies and culture, corporates create an environment that promotes positive body image and mental well-being.
Together, with Been There and corporates joining forces, we can foster a culture that celebrates body diversity, embraces inclusivity, and supports individuals in their journey towards self-acceptance and mental well-being. Let’s work hand in hand to create a world where every body is valued, and everyone feels empowered to embrace their unique beauty and prioritize their mental well-being.
If you would like to discuss ways in which Been There and your company can work together, please contact Rachel@beenthereapp.com
